Keyword Research: The First Step In The Right Direction for SEO Marketing The complex nature of Search Engine Optimisation (SEO), with Google’s SEO algorithms constantly being updated, has kept people sitting on the edge. But the one thing that has served as a consistent basis for successful SEO, is keyword research. This axiom has been […]
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According to the statistics published on Hubspot, over 500 million people watch videos posted on Facebook daily! But the most interesting tidbit we can take away from the statistics is that they were mostly watched without sound.
Now, remember that the all-time popular YouTube? Over 1.9 billion registered users visit YouTube every month. All of these users combined watch over billions and billions of hours of videos every day. That’s more hours than someone’s entire lifespan.
Apart from conventional digital marketing strategies – such as search engine optimisation (SEO), email marketing, and pay-per-click (PPC) – it is no surprise that video marketing is possibly one of the most powerful tools digital marketers have in their arsenal.
